There is quite a bit of debate at the moment as to how effective this method of advertising is. In the past a lot of people have used them and it is still possible to get some good results with safelists if you follow a few simple rules.

Choose carefully which ones that you wish to use.

Use only credit based safelists where people will earn credits from clicking your link.

Promote sites like YourProspex, Your Prospex blog and / or free advertising, list building sites, people who use safelists are looking to advertise their own product or service more than they are looking to join your opportunity BUT internet marketing education and advertising that have no cost attached will still go down well with people using them. Advertising & useful information are always in demand amongst internet marketers, plus the people who are likely to be earning the credits are those who will feel the need for those commodities most.

Safelists can be difficult to manage, they have different mailing times and different formats for the name placeholders etc. A good way of managing your use of them more effectively is to sign up for a free membership at Viral Mail Profits this will allow you to manage up to 7 of your chosen safelists. You can create templates for each of them and receive reminder emails when you are next due to mail. There are paid memberships available if you wish to manage more than 7 safelists and if you don’t want any advertising going out in your mail templates but the advertising is pretty subtle and 7 is more than enough in the beginning so I would start with that initially at least. After set up, this system saves you a heap of time.

Despite the fact that many marketers say they set up gmail accounts that they never look at specifically for receiving safelist mail, it is still possible to gain referrals using this traffic source if you advertise the right things and if you choose your subject lines carefully. Don’t just use a canned message. Adapt it to suit you.

You need an eye catching subject line that will get your mail opened and then a short, simple message inside that doesn’t make the recipient scroll for ages to find the credit link. Let your blog or referral link do the rest when people click on the link.

At the point of click through they may well be surfing away whilst waiting for the credits to be allocated so you may have just about 2 seconds to capture their attention when they come back to close the browser. This means that the info above the fold on your page needs to be as eyecatching as if you are using traffic exchanges so if you are using your blog to attract sign ups this way, work hard on your posts and subject headings there too.

Once people are signed up to your newsletter etc, you need to work extra hard to build that relationship with them. Use your auto responder to work on providing useful information rather than trying to simply sell them something. If you provide valuable info in a friendly approachable way, even those you sign up via safelists can become valuable members of your team rather than faceless people that you forget about the minute that they sign that dotted line..

Always have a couple of different contact details in your AR letters so that people can choose how to contact you if they should wish to, I use skype, yahoo chat and of course my email